Soul of Selling Step 4: Promise your result. When I say the words “sales promise” in workshops, half the audience stops breathing. Making a sales promise can be uncomfortable. But it can also turn us into forces of nature and
SOUL OF SELLING STEP #3: Create your Speaking Bank. Your Speaking Bank guarantees that every word you say is riveting, and that you are never at a loss for words. WHAT IS A SPEAKING BANK? A Speaking Bank is a collection