Everybody has heard negative mental chatter about sales: * “It’s too hard, and I want to lie down.” * “They don’t want to buy, and I don’t know how to make them.” * “I don’t want to be sleazy or
There’s no shortage of information out there about how to construct the “perfect” sales presentations—whether in person, on the phone, or online. I find a lot of this material depressing, because it seems increasingly geared to boxing clients into a
In Touchstones #1-5, we’ve seen people’s innate value, connected with them, shared the vision of our offer, and asked what they would want to get out of it if they bought. Now we’re ready to pop the question: * Would you
This is the most important part of any sales conversation—and one of the most neglected. What is the sweet spot where your offer touches people’s deepest wants and needs? If they were to accept, what would they want to get
This is the fun part, the part where you eat the frosting off the cake. You’ve see people’s value and committed to making that the basis of your sales conversation. You’ve felt the “ping” of connection with them. Now it’s
Touchstones #1 and #2 are internal. We see people’s value and continue to relate with them on that basis—regardless of their objections, and whether or not they buy. Touchstone #3 takes us out of our own attitudes and thoughts. We
The 10-Touchstone Honoring Sales Conversation is the foundation of The Soul of Selling Method. It makes sure that you bring everything you have to the table, and that you treat people with respect and appreciation. It gives you a map
What to do when we get that queasy, uneasy feeling that maybe we should have gone to plumbing school instead of selling? (We’re not the only ones. Every seller has had that feeling at some point.) Here’s what I do.
Soul of Selling Step 6: Keep going until you get the result. What if you knew you would make your sales goal every time? Soul of Selling Step 6 is about making sure that you do. The secret of powerful
Soul of Selling Step 5: Conduct the Honoring Sales Conversation. Ever wonder how to begin a sales conversation? Move it along to the next level? Close it with grace and aplomb? Sales conversations are the Challenge/Opportunity paradigm on steroids. The