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Author: Carol Costello

TOP 10 SALES CONVERSATION POINTS: Challenge and Opportunity Gone Wild

Soul of Selling Step 5: Conduct the Honoring Sales Conversation. Ever wonder how to begin a sales conversation? Move it along to the next level? Close it with grace and aplomb? Sales conversations are the Challenge/Opportunity paradigm on steroids. The

Carol Costello November 13, 2012January 11, 2013 6 Soul of Selling Steps No Comments Read more

HOW TO MAKE YOUR WORD GOLDEN

Soul of Selling Step 4: Promise your result. When I say the words “sales promise” in workshops, half the audience stops breathing. Making a sales promise can be uncomfortable. But it can also turn us into forces of nature and

Carol Costello November 3, 2012November 12, 2012 6 Soul of Selling Steps No Comments Read more

THE 6 KEYS TO WORDS THAT SELL

SOUL OF SELLING STEP #3: Create your Speaking Bank. Your Speaking Bank guarantees that every word you say is riveting, and that you are never at a loss for words. WHAT IS A SPEAKING BANK? A Speaking Bank is a collection

Carol Costello October 29, 2012November 12, 2012 6 Soul of Selling Steps 2 Comments Read more

4 WAYS TO SQUEEZE HONEST JUICE FROM SELLING

Soul of Selling Step #2 is PINPOINT YOUR PASSIONS. The secret sauce of successful sellers is that passion is intentional. You don’t have to wait for the perfect person, a sunset, luck, karma, or the Selling Fairy Godmother to sprinkle

Carol Costello October 15, 2012November 12, 2012 Uncategorized No Comments Read more

PAIN-FREE BOOK PROMOTION

Promoting a book–or know someone engaging in this richly challenging venture? Check out my guest post on THE 5 KEYS TO PAIN-FREE BOOK PROMOTION at Joel Friedlander’s THE BOOK DESIGNER. I’ll be doing a class on “Promote Your Book the

Carol Costello October 12, 2012 Book Promotion No Comments Read more

SELLING BAGGAGE WE WANT TO LOSE!

I made up The Soul of Selling method because I desperately wanted to sell a program I loved—and had no idea how to do it! The only selling models I could find were either: Wicked—Get the stats, even if you

Carol Costello October 7, 2012November 12, 2012 Dissolve Negative Mental Chatter No Comments Read more

THE SELLING DISCOMFORT DILEMMA: How to Keep Going When You Just Don’t Wanna!

Your hand is poised over the phone to call a potential client you’re afraid may say “no”…or over the keyboard to write your first blog…when suddenly, out of nowhere, you become unbearably uncomfortable. The Discomfort Dilemma grabs you! Whatever the

Carol Costello September 27, 2012October 15, 2012 Dissolve Negative Mental Chatter 1 Comment Read more

SOUL OF SELLING GHOSTBUSTERS: 6 Ways to Blast Negative Mental Chatter

You want selling to be fun! You’ve taken classes. You’ve read books. You know it can be fun. Lots of people say so! You reach for the phone to make your next call and…the ghosts and goblins of negative mental

Carol Costello September 24, 2012September 27, 2012 Dissolve Negative Mental Chatter 4 Comments Read more

Selling Alchemy: 3 Ways to Dissolve the “Yeah, buts…”

Your sales conversation is going well–and then you hear those two little words: “Yeah, but…” Usually followed by: “I don’t have the money” or “I don’t have the time.” What do you do? Yell, “Liar, liar, pants on fire!?” Give up,

Carol Costello September 17, 2012September 27, 2012 Handling Objections 1 Comment Read more

The 7 Deadly Attitudes about “Selling Yourself”—and How to Bust Them!

My client Julia said she would rather have gum surgery than “sell herself.” By “sell herself,” she meant invite people into her wonderful new coaching business. People say: “I can sell for other people, but not for myself.” “If people

Carol Costello June 6, 2012February 2, 2013 Selling Yourself No Comments Read more
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