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Author: Carol Costello

MAKE THE CONNECTION: Honoring Sales Conversation Touchstone #3

MAKE THE CONNECTION: Honoring Sales Conversation Touchstone #3

Touchstones #1 and #2 are internal. We see people’s value and continue to relate with them on that basis—regardless of their objections, and whether or not they buy.  Touchstone #3 takes us out of our own attitudes and thoughts. We

Carol Costello October 28, 2013 6 Soul of Selling Steps, Honoring Sales Conversation, How to Enjoy Selling, Selling Mastery No Comments Read more

HOLD PEOPLE’S VALUE: Honoring Sales Conversation Touchstone #2

HOLD PEOPLE’S VALUE: Honoring Sales Conversation Touchstone #2

The 10-Touchstone Honoring Sales Conversation is the basis of the Soul of Selling Method. It’s a simple, easy way to make sure that we respect and appreciate people as we talk with them about our offer, find out what they

Carol Costello October 16, 2013October 16, 2013 Honoring Sales Conversation No Comments Read more

SEE PEOPLE’S VALUE: Honoring Sales Conversation Touchstone #1

SEE PEOPLE’S VALUE: Honoring Sales Conversation Touchstone #1

The 10-Touchstone Honoring Sales Conversation is the foundation of The Soul of Selling Method. It makes sure that you bring everything you have to the table, and that you treat people with respect and appreciation. It gives you a map

Carol Costello October 13, 2013October 13, 2013 6 Soul of Selling Steps, Honoring Sales Conversation, How to Enjoy Selling, Selling Mastery No Comments Read more

WHAT MY CATS TEACH ME ABOUT SELLING

WHAT MY CATS TEACH ME ABOUT SELLING

My 8 year old orange tabby brothers, Frankie and Flynnie, show me a lot about life—and I realized recently that they also teach me a lot about selling. PURR SELLING Here is some of their wisdom: 1. Always purr. It

Carol Costello September 24, 2013September 24, 2013 How to Enjoy Selling, Selling Mastery 1 Comment Read more

SELLING SUNSHINE

SELLING SUNSHINE

I love living at Ocean Beach in San Francisco—hearing the surf night and day, watching the waves and sunsets, the gulls and pelicans, and occasionally the dolphins and whales. The only problem is that in July and August, we are

Carol Costello August 30, 2013 How to Enjoy Selling, Selling Mastery No Comments Read more

SELLERS’ DISCOMFORT DILEMMA: A Summer Rerun

SELLERS’ DISCOMFORT DILEMMA: A Summer Rerun

As summer winds down and we all gear up for the fall, I offer a summer rerun of the most popular and commented-upon post to this Soul of Selling blog: The Seller’s Discomfort Dilemma… The “Discomfort Dilemma” shows up in

Carol Costello August 26, 2013August 26, 2013 Dissolve Negative Mental Chatter, How to Enjoy Selling, Selling Mastery No Comments Read more

SELLING IS A DINNER PARTY!

SELLING IS A DINNER PARTY!

What to do when we get that queasy, uneasy feeling that maybe we should have gone to plumbing school instead of selling? (We’re not the only ones. Every seller has had that feeling at some point.) Here’s what I do.

Carol Costello August 2, 2013August 2, 2013 6 Soul of Selling Steps, Dissolve Negative Mental Chatter, How to Enjoy Selling, Selling Mastery, Selling Yourself No Comments Read more

What Are You Really Selling?

What Are You Really Selling?

If you sell a service, you are probably selling a relationship. Cleaning my bookshelves last week, I came across Selling the Invisible, by Harry Beckwith, a wonderful and nuanced book that I recommend to anyone who sells a service. I

Carol Costello July 29, 2013July 30, 2013 How to Enjoy Selling, Selling Mastery, Selling Yourself 1 Comment Read more

SELLING as LIFE: The Person I Always Wanted to Be

I always tell people that I created the Soul of Selling system to shape myself into the person I’d always wanted to be. That person was far more generous, compassionate, loving, and powerful than I was—so I designed a system

Carol Costello July 17, 2013July 17, 2013 Dissolve Negative Mental Chatter, How to Enjoy Selling, Selling Mastery 2 Comments Read more

3 RADICAL IDEAS about SELLING

The Soul of Selling is based on 3 radical ideas: 1. You can get the exact sales results you want, every time. 2. You can do this while honoring, respecting, and appreciating everyone with whom you speak–whether or not they

Carol Costello July 10, 2013July 10, 2013 How to Enjoy Selling, Selling Mastery 1 Comment Read more
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