If you sell a service, you are probably selling a relationship. Cleaning my bookshelves last week, I came across Selling the Invisible, by Harry Beckwith, a wonderful and nuanced book that I recommend to anyone who sells a service. I
I always tell people that I created the Soul of Selling system to shape myself into the person I’d always wanted to be. That person was far more generous, compassionate, loving, and powerful than I was—so I designed a system
The Soul of Selling is based on 3 radical ideas: 1. You can get the exact sales results you want, every time. 2. You can do this while honoring, respecting, and appreciating everyone with whom you speak–whether or not they