HOW TO MAKE YOUR WORD GOLDEN

Soul of Selling Step 4: Promise your result.

When I say the words “sales promise” in workshops, half the audience stops breathing. Making a sales promise can be uncomfortable. But it can also turn us into forces of nature and make our word golden, if we do it the right way.

“I thought I did better without promises, because I felt more relaxed,” Ellen told me. “Now I love making promises because they keep me steady. I’d be anxious without them.”

WHAT A SOUL OF SELLING PROMISE DOES
Soul of Selling promises work for you, rather than against you. They are are:

  • Crafted so that you win, every time
  • Truing mechanisms that generate support, direction, and strength—not stress, grief, and threats
  • Guarantees for success that keep you on track, moving forward in exactly the direction you want to go

HOW TO CRAFT A SOUL OF SELLING PROMISE 
Soul of Selling promises have 5 essential elements. They are: [Read more…]

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