The 7-STEP “SELLING YOURSELF” CONVERSATION

women-friends-talking-on-phone (1)I’ve been posting recently about selling yourself, since this is what people are asking about and is the subject of my Feb. 5 webinar on SELLING YOURSELF WITHOUT FEELING PUSHY, CREEPY OR WEIRD. You can get this ebook free by clicking it in the sidebar.

We’ve covered:

NOW WHAT?
What do you do after you’ve adjusted your attitudes and asked the important questions? What’s the nitty-gritty, the nuts and bolts of a “selling yourself” conversation? [Read more…]

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THE “SELLING YOURSELF” DILEMMA: 6 Solutions

dilemmasSelling ourselves is the #1 selling challenge for most of us. Those words have gotten all mixed up with being pushy, self-centered, egotistical, arrogant, and offensive.  That makes it tough, especially for business owners and solo-preneurs.

THE “SELLING YOURSELF” DILEMMA 
We’re faced with two opposite dynamics:

  1. We have to sell ourselves every day—to customers, to staff, to the world. We are the brand, and people may buy or not buy based on their impressions of us.
  2. We don’t want to be pushy and self-centered. We can’t sell ourselves. We won’t! We might even prefer gum surgery!

The Dilemma is: We have to, but we can’t.

MY “SELLING MYSELF” EPIPHANY
After a wobbly start in selling, I figured out the Soul of Selling system and actually became a whiz kid—selling for other people.  But when I started my own book doctoring business, I found I couldn’t sell my way out of a paper bag! [Read more…]

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SELLING YOURSELF IS GIVING A GIFT

giftThe #1 challenge many of my clients face is “selling themselves.” Somehow, those words have come to mean being pushy, self-centered, egotistic, and even WEIRD!  BUT if we’re business owners, service providers, or solo-preneurs, selling ourselves is what lets us keep doing the thing we love to do.

It’s an impossible dilemma: We have to sell ourselves, but doing so can feel frightening and even creepy.  What we need is a…

NEW DEFINITION OF “SELLING OURSELVES”
What if selling ourselves were simply “Offering our gift to others in the spirit of service.”  Let’s break it down:

  • Offering” is not pushing. It’s extending a generous hand, one that others can choose whether or not to take.
  • Our gift” is a talent we’ve been given, so that we can offer it to others. It comes from Whoever or Whatever put us together. We are just its representative—its sales rep, if you will. Each of us has gifts, and we are not meant to hoard them. We’re meant to take them out into the world so that they can help others.
  • In the spirit of service” means that we’re not blowing our own horn, or insisting that others see how wonderful we are. It simply means that we’re offering our gift in order to make life easier or better for other people.

When we “sell ourselves” from this point of view, it’s a lot easier, a lot more fun, and a lot more productive. [Read more…]

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The 7 Deadly Attitudes about “Selling Yourself”—and How to Bust Them!

My client Julia said she would rather have gum surgery than “sell herself.” By “sell herself,” she meant invite people into her wonderful new coaching business. People say:

  • “I can sell for other people, but not for myself.”
  • “If people think I’m pushy, they won’t like me or buy my service.
  • “I get tongue-tied, afraid I’ll turn people off, so I just stop.”

THE 7 DEADLY ATTITUDES
The 7 attitudes below are why we feel so queasy, uneasy when we talk about the gift we’ve been given to share with the world. At the end, I’ll give you a “fix” so that you can:

  • Talk about yourself and what you offer in a relaxed, authentic, and gracious way
  • Make a good living doing what you are here to do, based on integrity and service to others
  • Feel enthusiastic and empowered when you go out to sell yourself

When we’re not having fun or getting huge results “selling ourselves,” it’s usually because we’ve bought into one of these 7 attitudes:

1. SELLING GETS A BAD RAP.
Selling makes us think of used car salesmen in plaid sport coats and pencil moustaches, sleazy telemarketers, people who flood our inboxes with sales-y emails, and even pushy Girl Scout mothers hovering around the tables piled high with cookies!

We don’t like those people. We’re afraid that if we sell anything, let alone ourselves, people won’t like us.

This particular attitude carries a lot of sub-attitudes:

  • Nice people don’t do it—and we shouldn’t have to do it!
  • People who sell themselves are on an ego trip. They have no humility or spirituality!
  • It’s impolite. Unattractive. Seedy!
  • If people think we’re pushy, they won’t like us and they won’t buy. We’ll be double-defeated. We’ll have ruined our reputation for nothing!

2. SELLING YOURSELF GETS A WORSE RAP.
If selling is bad, selling ourselves is worse! As kids, we learned not to “brag” or “blow our own horns.” Society tells us there’s something unsavory about selling ourselves, that it’s arrogant, cocky, and narcissistic.

Yikes! Who wants to be like that? [Read more…]

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