HOW TO MAKE YOUR WORD GOLDEN

Soul of Selling Step 4: Promise your result.

When I say the words “sales promise” in workshops, half the audience stops breathing. Making a sales promise can be uncomfortable. But it can also turn us into forces of nature and make our word golden, if we do it the right way.

“I thought I did better without promises, because I felt more relaxed,” Ellen told me. “Now I love making promises because they keep me steady. I’d be anxious without them.”

WHAT A SOUL OF SELLING PROMISE DOES
Soul of Selling promises work for you, rather than against you. They are are:

  • Crafted so that you win, every time
  • Truing mechanisms that generate support, direction, and strength—not stress, grief, and threats
  • Guarantees for success that keep you on track, moving forward in exactly the direction you want to go

HOW TO CRAFT A SOUL OF SELLING PROMISE 
Soul of Selling promises have 5 essential elements. They are: [Read more…]

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THE 6 KEYS TO WORDS THAT SELL

SOUL OF SELLING STEP #3: Create your Speaking Bank.

Your Speaking Bank guarantees that every word you say is riveting, and that you are never at a loss for words.

WHAT IS A SPEAKING BANK?
A Speaking Bank is a collection of clear, engaging talking points that give people all the information they need to buy, and the inspiration to do so.

It is divided into bite-size pieces of various lengths for various occasions—elevator speech, social occasion, or business meeting. [Read more…]

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