Selling ourselves is the #1 selling challenge for most of us. Those words have gotten all mixed up with being pushy, self-centered, egotistical, arrogant, and offensive. That makes it tough, especially for business owners and solo-preneurs.
THE “SELLING YOURSELF” DILEMMA
We’re faced with two opposite dynamics:
- We have to sell ourselves every day—to customers, to staff, to the world. We are the brand, and people may buy or not buy based on their impressions of us.
- We don’t want to be pushy and self-centered. We can’t sell ourselves. We won’t! We might even prefer gum surgery!
The Dilemma is: We have to, but we can’t.
MY “SELLING MYSELF” EPIPHANY
After a wobbly start in selling, I figured out the Soul of Selling system and actually became a whiz kid—selling for other people. But when I started my own book doctoring business, I found I couldn’t sell my way out of a paper bag! [Read more…]