Archives for October 2012

THE 6 KEYS TO WORDS THAT SELL

SOUL OF SELLING STEP #3: Create your Speaking Bank.

Your Speaking Bank guarantees that every word you say is riveting, and that you are never at a loss for words.

WHAT IS A SPEAKING BANK?
A Speaking Bank is a collection of clear, engaging talking points that give people all the information they need to buy, and the inspiration to do so.

It is divided into bite-size pieces of various lengths for various occasions—elevator speech, social occasion, or business meeting. [Read more…]

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4 WAYS TO SQUEEZE HONEST JUICE FROM SELLING

Soul of Selling Step #2 is PINPOINT YOUR PASSIONS.

The secret sauce of successful sellers is that passion is intentional.

You don’t have to wait for the perfect person, a sunset, luck, karma, or the Selling Fairy Godmother to sprinkle her sparkle. You don’t have to hope that passion will show up at the same time your customers do. You can call it forth at will, whenever you want it.

Successful sellers don’t wait around for enthusiaasm, or to see whether or not they like selling. They find a way to love it, right now, because it gets them what they want.

They find and squeeze their own juice! [Read more…]

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PAIN-FREE BOOK PROMOTION

Promoting a book–or know someone engaging in this richly challenging venture?

Check out my guest post on THE 5 KEYS TO PAIN-FREE BOOK PROMOTION at Joel Friedlander’s THE BOOK DESIGNER.

I’ll be doing a class on “Promote Your Book the Easy, Natural Way” in San Francisco on Oct. 27. Check it out here.

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SELLING BAGGAGE WE WANT TO LOSE!

I made up The Soul of Selling method because I desperately wanted to sell a program I loved—and had no idea how to do it!

The only selling models I could find were either:

  • Wicked—Get the stats, even if you have to break people’s arms and legs, or
  • Wimpy—Love and “om” people, but don’t count on paying the rent

I wanted to guarantee exact sales numbers, and I also wanted to guarantee that everyone with whom I spoke was served and that selling fed my soul.

A tall order, but the 6 steps of The Soul of Selling did the trick! The next 6 posts will each cover one step.

Soul of Selling STEP #1: Put down your baggage, and fix what you can.

“I’ll never be able to sell!” my client Sally wailed. “I have all these fears and bad thoughts about it! I just have too much baggage.” [Read more…]

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